It’s B2B, Jim – but not as we know it

B2B is currently experiencing a transformation of two parts: A reaction to the wider-global context, but equally, new attention and investment from inside and outside the industry. Whether you work for a B2B brand or not, perhaps it’s time to start paying attention because there’s a strong chance the work that’s going to start being recognised as the best has some little (or big) B2B brand behind it.

Link to the original article on The Marketing Society website below:

The power of reinvention

You could argue the secret to Mario’s success is simply down to the quality of the games he has featured in, or the advertising that’s run over the past four decades. While these are clearly relevant factors, there’s one more striking, more important factor at play: reinvention.

Of all the games manufacturers, Nintendo has continually looked at ways to reinvent itself by both innovating and tapping into wider-culture.