B2B is currently experiencing a transformation of two parts: A reaction to the wider-global context, but equally, new attention and investment from inside and outside the industry. Whether you work for a B2B brand or not, perhaps it’s time to start paying attention because there’s a strong chance the work that’s going to start being recognised as the best has some little (or big) B2B brand behind it.

Link to the original article on The Marketing Society website below:

https://www.marketingsociety.com/blog-post/its-b2b-jim-not-we-know-it