Since before I can remember, I’ve always wanted to be my own boss. Not because I’m a complete megalomanic, but because, like all entrepreneurs, I’ve always had a vision for how I believe the work should be done.

For one reason or another, it’s never really happened, but today I’m proud to announce the launch of my new agency; Cord.

The best bit is, I’m not going into it alone, instead, I’m one of three co-founders, having the privilege of working with Nick Watmough and James Hart. The best bit is, we’ve all previously worked together so it’s not a case of jumping into the unknown.

The fundamental idea behind Cord was to create a new proposition that both brands and agencies can tap into; one that gets strategic and creative minds working together, to develop unique solutions to business problems. It’s something we’re calling Collective Thinking.

Collective Thinking was a concept born of the premise that we don’t believe in the production—line processes that still seem to be so prevalent in the industry today. We believe the best thinking comes when people from different disciplines work together, not in silos, which is why when you engage us with a project for Cord, you’ll get all three of us working on it.

We want to work with brands and agencies that are looking to bring a more nimble and unique approach to solving their challenges, so if this is you, feel free to give me a shout and we can grab a coffee and have a chat about it.